So… WHO AM I? And what prompted me to create this yoga mat line?

Well, I’m a 30-something-year-old living in sunny Florida with her (loving) husband, two (crazy) little boys and (an even crazier) Boston Terrier pup minutes from the beach. I’m a self-diagnosed shopaholic that finds more joy in getting things at a steal of a price than a splurge (but hey, those happen too – no one is perfect.) I love all things Target, and Amazon Prime and binge Netflix daily. I love graphic tees, leggings, messy buns and pink lip gloss. I prefer tea to coffee and try to follow a gluten-free, dairy-free, soy-free diet (except for when I pass a Chik-Fil-A and then all bets are off.) I have a small obsession with the color pink, pineapples, unicorns mermaids - (I am fully convinced I was one in another life.) I’m yoga-obsessed and rarely ever miss a day. There’s just something about learning to be all bendy that leaves me craving for more, am I right? 

About a year ago I was diagnosed with hyperthyroidism and had to drastically change my workout regimen from the high intense cardio I had been doing to slow-paced yoga workouts. What I didn’t know was how much I would fall in love with yoga. Of all the workouts I’ve done over the years I’ve never had a bond with any of them quite like the one I have with yoga. The breathing, the intentional movements, the mindset – all of it. And of course, nothing is better than a yoga sesh on the beach. The sea breeze, the sand between your toes – absolute best.

But if there is one thing I really learned this past year in practicing yoga is that all yoga mats are NOT created equal. Some left me slipping all over the mat at the first sign of sweat. Some fell apart after just a month of use. Some of them were so thin that it would hurt doing certain poses! And lastly... Most were just simply not cute! And is it so wrong that I want to practice on a cute mat? ;) So this pink-loving, mermaid, pineapple and unicorn obsessed girl decided to create a line of her own. A non-slip, sturdy and durable, long-lasting mat.

...and FIT COUTURE YOGA was born.